search engine marketing stands for Search Engine Optimization, which is the exercise of growing the extent and high-quality of visitors to your internet site via natural search engine results.
What goes into SEO?
To apprehend the proper which means of SEO, let’s destroy that definition down and appear at the parts:
Quality of traffic. You can entice all the traffic in the world, however if they’re coming to your web site due to the fact Google tells them you are a useful resource for Apple computer systems when sincerely you are a farmer promoting apples, that is no longer fine traffic. Instead, you prefer to entice site visitors who are simply involved in the merchandise that you offer.
Quantity of traffic. Once you have the proper human beings clicking thru from these search engine outcomes pages (SERPs), greater site visitors is better.
Organic results. Ads make up a widespread element of many SERPs. Organic site visitors is any visitors that you do not have to pay for.